Travis Kelce's personal brand value and assets increased significantly after he started dating Taylor Swift. However, the football player had to spend a large sum of money to please his girlfriend.
According to Hello Magazine, amidst global discussions about the duo's album "The Tortured Poets Department: The Anthology," Taylor Swift and her boyfriend Travis Kelce were seen displaying affection in a new video, taking on the Fortnights Challenge.
The 15-second clip captured the moment when the singer left the studio to cook for her boyfriend at home. Kelce stood beside her, planting a kiss on her cheek. Swifties shared this sweet video along with heartfelt comments.
Since beginning his relationship with Swift in September 2023, Travis Kelce's name has become a hot topic, attracting media and public attention. This elevated his status significantly.
The Taylor Swift effect on Travis Kelce's brand
Joe Pompliano, a sports and business investor, wrote on X: "Travis Kelce had a busy 24 hours: 7 receptions for 63 yards and a touchdown, attracting over 300,000 social media followers, increasing merchandise sales by 400%, and ranking in the top 5 best-selling NFL jerseys. All thanks to the Taylor Swift effect."
Thanks to this famous relationship, Kelce secured lucrative advertising contracts and business opportunities. According to the latest Celebrity Net Worth statistics, Kelce's net worth increased from $30 million to $50 million in just a few months.
Kelce is no longer worried about financial matters. Previously, he often complained about being underpaid ($14 million per year) while playing for the Kansas City Chiefs football team.
Apart from the rapid increase in asset value, Kelce attracted an additional 1.3 million followers on Instagram. The Things explained that this was due to fans' excitement about learning more about the NFL star and their curiosity about how he and Swift show their love on social media. Currently, Kelce has 6.4 million followers on Instagram.
"His follower count on other platforms has also increased. Travis gained over 500,000 new followers on TikTok, totaling 2.6 million followers, as well as 25,000 on X, with a total of 1.3 million followers," the newspaper reported.
According to Sportico, Kelce is one of the top 5 athletes with breakthroughs on social media in 2023. These significant figures have elevated his personal brand, resulting in higher advertising fees.
Typically, celebrities with over 1 million followers charge $5,000 - $25,000 per post for advertising. Kelce's current follower count allows him to earn tens of thousands of dollars by sharing branded photos or videos.
"Expensive" romance
Despite earning more money, Kelce spent a considerable amount to date Swift. According to the New York Post, the football star spent $8 million on gifts, flights, vacations, and a new house to win over the heart of the billionaire singer.
When he first started dating Swift, Kelce – a man who owned half as much as Swift's pet cat Olivia Benson – felt embarrassed living in modest accommodation in Briarcliff West, Kansas. Therefore, he quickly purchased a $6 million mansion in Leawood suburbs and invited his girlfriend to live there.
Kelce spent over $1.2 million on private jet rentals to support Swift's performances during The Eras Tour in countries outside the US. For instance, the flight to Argentina cost over $300,000. When his girlfriend performed in Australia, reporters spotted Kelce stepping off a 10-seat private jet, costing $340,000.
During their long vacation in the Bahamas, renting a resort for $15,000 per night, Kelce also spent $22,000 on gifts for his girlfriend, including a $2,100 bouquet, a 24-karat gold rose sculpture worth $3,020, a diamond bracelet inscribed with "TNT" (Taylor and Travis) for $6,360, as well as various accessories and luxury handbags from Dior, Bottega Veneta, Celine, and Hermès.
An insider revealed to Entertainment Tonight: "Travis has never felt more supported by anyone. Taylor and Travis spend a lot of time together. They are genuine, honest, loving, and straightforward with each other in every way. Both constantly encourage each other to be the best they can be."
After each of Swift's shows, Kelce participates in podcasts and praises his girlfriend. In the latest episode of the New Heights podcast, the 1.96-meter-tall player dances to the beat of the song "Shake It Off." He praises his girlfriend as "the most professional person I've ever met." In Kelce's eyes, Swift is sweet, strong, and deeply understanding of her craft. He admires her efforts to reach the pinnacle of success.
"It's nothing but joy," Kelce shared about his relationship with Swift over the past 7 months.